Shuffling At DuPont
WILMINGTON, DE. (March 26)- - The primary sponsor
on Jeff Gordon's car, DuPont Automotive Finishes, has had a busy month. In early March,
DuPont announced the completion of its acquisition of
Herberts, the coatings subsidiary of Hoechst AG.
Lou Savelli, who had represented Automotive Finishes at the Winston Cup banquet,
was named President of the combined business, DuPont Performance Coatings. Last week,
Douglas Moore was named vice president of DuPont
Automotive Finishes for North and South America.
He succeeds Roszann Graham, who moved to another DuPont business.
Graham, along with Savelli, had long been associated with the Automotive Finishes
division of the company and had attended the Winston Cup awards banquet to accept
the Winston Cup title on behalf of Gordon's sponsor.
The Rear Decklid
HARRISBURG, N.C. (March 24)- - Ever
since Jeff Gordon first broke into Winston Cup racing in November
1992, the Automotive Finishes division of DuPont has been the main sponsor on the car. For 1999, associate sponsorship comes from Pepsi, Quaker State, GMAC, Advance Auto Parts,
SDRC's I-Deas, and Pedigree among others. On the rear decklid this season, other aspects of the
DuPont company will be promoted.
The full season chart shows which DuPont companies that will be featured on the rear decklid area
of Jeff's car in each event this season.
Behind Closed Doors
HAMPTON, GA. (March 16)- - Joan Lunden,
host of the ABC show 'Behind Closed Doors,' was in Jeff Gordon's
pit area during Sunday's Atlanta 500. She watched Gordon
pass Bobby Labonte late in the event to win his second race
of 1999 and the 44th of his career. Lunden was working
on an interview with Gordon, which will air on her show in approximately six
weeks.
Cereal Box Model
ATLANTA, GA. (March 12)- - Jeff Gordon stopped
by an Atlanta elementary school on Wednesday where he urged students to
start the day with a healthy breakfast.
Gordon's appearance at the Kellogg's K-sentials
Breakfast Challenge following National School Breakfast Week, reinforced
that children need to eat breakfast every day.
"A breakfast with K-sentials only from Kellogg is a great
way to get started," Gordon told Morningside Elementary School
students. Joining Gordon at the school was Tony the
Tiger, who will team up with Gordon on a new Kellogg's
Frosted Flakes box next month.
Cereals in the new Kellogg's K-sentials product portfolio
were created to help address the nutrition gap. They feature
cereals fortified with iron, zinc and calcium.
In A Different Light
INDIANAPOLIS, IN. (March 12)- - From June
3rd thru June 6th, evangelist Billy Graham will conduct a series of prayer gatherings at the RCA Dome
in Indianapolis, Indiana. Jeff Gordon will speak to the crowd
before the service on Friday, June 4th at the Indiana Billy Graham Crusade.
Gordon is scheduled to qualify at Dover Downs in Delaware and fly to
Indianapolis for the 7 pm service. Admission to the service
is free.
All seating is based on a first-come,
first-served basis. A free-will offering for Crusade expenses will be received.
'ESPN The Magazine' Features Gordon
NEW YORK, N.Y. (March 5)- - Jeff Gordon
is featured on the cover of the March 8 issue of 'ESPN The Magazine.'
'ESPN The Magazine' is a provocative and innovative new
sports publication. Full of insight, analysis, impact
and wit, the oversized biweekly looks ahead to
give fans a unique perspective on the world of
sports. The caption on the cover reads, "How to catch NASCAR's
Number 1 Driver Jeff Gordon in ESPN The Magazine's NASCAR '99 Preview."
Rusty Wallace : Unplugged
MOORESVILLE, N.C. (March 2)- - The moment the Daytona
500 ended, everyone wanted to ask Rusty Wallace about Jeff Gordon's pass on the apron with 11 laps remaining.
In the garage area after the race, Wallace called the move "foolish."
However, he recently changed his view.
"I would have probably attempted the same move myself," Wallace
said. "I would have hoped that if I was on the bottom, and I was
going wide open and a car that I was racing would have moved up
and gave me some room, too." Is he critical of Gordon's driving style?
"I can't ever say
anything bad about Jeff because he was aggressive with the move and
it paid off for him and he won the race."
Then Wallace added, "That kid has cost me more money
than anybody in the world."
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