The founder of Hendrick Motorsports was stricken with a form of
leukemia late in 1996 and has been battling the disease at home. He
attended the Winston Cup awards banquet
in December 1996 and sat at the head table as Terry Labonte was awarded the Winston Cup title. Since that time,
his health has failed and he's had
his share of legal trouble. To the fans that only recently became interested
in NASCAR racing, it is likely that they've only recently seen him at the track with
his drivers.
For the newer fans, and also for those that remember the days, this is part one of the history of Hendrick
Motorsports covering 1983-1990. The link to part two covering 1990-1999 is at the bottom of the page.
J.R. (Rick) Hendrick III grew up around fast cars. Born and raised in
North Carolina, that was only natural.
He played baseball and wasn't too bad.
It first came in the form of boats. He's driven drag boats at 170 miles
per hour and was the owner of "Nitro Fever," the boat that set the world propeller-driven
craft speed record at 222.220 miles per hour in the quarter mile. However, when his
best friend, Jimmy Wright, was killed in a boating accident, he changed
gears. In 1983, Rick was looking for a place to store
his boats in the Charlotte, North Carolina area. Harry Hyde, a NASCAR crew chief who had since retired, had
storage space. At the time, Hyde thought that Hendrick was interested in
racing and told him that if Hendrick would build a car, Hyde would make
sure it visited victory lane. In 1983, Rick joined with entertainment
entrepreneur C.K. Spurlock to start a NASCAR race team. It was a bold
undertaking for the auto dealer. He built an automotive empire, but racing was
another world entirely. He would need the help of people that knew the racing business.
C.K. Spurlock was a natural partner in the venture. Before becoming an
entertainment mogul, Spurlock served as the head of public relations for
International Raceway Park in West Virginia. Back then, the NASCAR series raced
at the West Virginia track and Spurlock made important contacts in the industry.
Hendrick would also need someone that knew the technical side of NASCAR racing
inside and out. That was Harry Hyde.
Hyde was one of the most revered crew chiefs in NASCAR history. In terms
of setting up a car to suit the track, Hyde was considered
one of the best. He retired from NASCAR racing in the early 1980's
content to spend his time on the farm. Many in NASCAR felt Hyde was
"over the hill" at that point; they were wrong. The new race team,
called 'All Star Racing,' still lacked a driver and a sponsor. That would
soon change as the 1983 NASCAR season drew to a close.
Geoff Bodine was a modified star from New York who migrated to
North Carolina in the late 1970's. He drove the #88 Stewart/Gatorade
car to the rookie of the year title in 1982.
Late in 1983, he abruptly left that team to join the newly formed 'All Star
Racing' team owned by Rick Hendrick
and C.K. Spurlock. Though lacking a major sponsor, the team began
preparing for the 1984 season. It would be a season that put Rick
Hendrick's name on the NASCAR map.
They arrived at Speedweeks 1984 in Daytona International
Speedway with an old crew chief, no sponsor and a driver without a career
victory. The 'All Star Racing' car was #5 and sponsored by Hendrick's
City Chevrolet dealership in Charlotte, North Carolina. Associate sponsorship was provided by
Northwestern Security Life. The first race the team ran was the
1984 Busch Clash. Bodine finished a strong fifth and finished fifth in the
125 mile qualifying race for the Daytona 500.
The season started out with finishes of 8th, 9th, and 6th. It was a
promising start for a new team. However, a major breakthrough was just around
the corner at Martinsville where Bodine put the
All Star Racing car in victory lane for his first NASCAR victory. The win
put the team on the Winner's Circle program, worth an additional $100,000
throughout the season. After that first win, Bodine said,
"Without this man (Harry Hyde), we wouldn't be here right now. That's why
I left a real good team last year to join this one."
Bodine would go on to win three races and collect three pole
positions including a season-ending win in Riverside, California.
For a first year team, that kind of success was
simply unheard of. As the season concluded, the team secured a
major sponsor. Levi Garrett tobacco would sponsor the #5 car in 1985 and
beyond. It was the sign of big things to
come, much bigger things to come.
By this point,
The cynics laughed, 'a two-car team was impossible in NASCAR' they screamed.
Gene Granger of Winston Cup Scene wrote that only proven veterans,
such as Neil Bonnett and Darrell Waltrip, could
make a two-car team successful.
It wasn't the first time and it wouldn't be the last time
that Rick Hendrick would prove the critics wrong.
Hendrick asked Jimmy Johnson to run one of his car dealerships in
Florida in 1985. In November 1985, less than a month after the
dealership opened, Johnson received a call
from his boss that would change his life. Hendrick asked Johnson
to help in his racing operation. At the time, Dillard Hatfield
was managing the operation and had his hands full.
Hatfield was the office manager of City Chevrolet in Charlotte
and was also handling the account for the NASCAR team. In addition,
with the addition of a second team, personnel had to increase; organization
was needed. Johnson was the perfect organizer. With the addition
of another race team, organization became crucial to success.
Gary Nelson was a crew chief who had been around the block a few times in
the NASCAR world. He helped Darrell Waltrip to victory lane in the late
70's and crew chiefed Bobby Allison
to the 1983 championship. However, DiGard Racing had always been an
organizational mess. Bill and Jim Gardner used racing as a tax
write-off. It was for fun and they enjoyed the success.
But, Nelson could see the team was crumbling after Bobby
Allison angrily quit in 1985. (Allison quit after DiGard
added a second team with Greg Sacks at a time when multi car teams were
like the plague) Hendrick hired
Nelson late in 1985 to join his growing motorsports team. Nelson became
Bodine's crew chief on the Levi Garrett car and Harry Hyde
moved over to be the crew chief on Tim Richmond's #25 Folgers car.
Tim Richmond was a character.
The 1986 season didn't get off to the best start for the
25 team. Richmond crashed in a qualifying race before Daytona
and injured his leg. Soon after, Tim complained Harry wasn't
setting the car up properly and Harry was complaining that Tim wasn't
driving properly. However, the Levi Garrett team was on
top of the world after Geoff Bodine outlasted
Dale Earnhardt to win the Daytona 500. Bodine would win two races
in 1986 and thoroughly get under the skin of Dale Earnhardt.
When asked about Bodine, Earnhardt said, "I'd like to ask him
to go hunting with me. Except I can't say it with
a straight face. I'd make him wear antlers. You know,
hunting accidents do happen." Clearly the northern born and
bred Bodine had
gotten under the skin of 'The Intimidator.' As the spring
became summer, the other Hendrick Motorsports car began to heat up.
It took almost half a season, but Hyde and Richmond
were now on the same page. One of the defining moments came
at North Wilkesboro that year. The team had gotten off to a less than
sparkling start. Hyde knew Richmond could drive and Richmond knew Hyde
could call a race. But, they each had their own styles. During a North
Wilkesboro test session, Hyde told Richmond to run 50 laps any way he wanted.
After that, he'd run 50 laps the way Hyde wanted him to run. He bet that
his way would yield faster times and save the tires. Richmond went out
on the track and ran 50 laps his way; the tires were shot. He then
ran 50 laps Harry Hyde's way. It wasn't even close; Hyde's way resulted
in faster lap times. Richmond was sold on it from there.
Richmond would go on to win seven races and capture eight pole positions in
1986. He finished third in the final standings.
After winning the final race of the season at Riverside, Richmond said,
"I don't know what a championship feels like. But Harry Hyde and the crew
have given me a third place finish this year that feels like a championship.
This was our first year together and we won the most races. But let me
tell you, third place won't be good enough next year." Sadly, he would
never get the chance to win a championship after that.
Late in the 1986 season, Hyde noticed that Richmond didn't look well.
At the time, he chalked it up to stress. But, it would turn out to be
more than that.
As the 1986 season concluded, Rick Hendrick was about to step up his
motorsports operation. Gary Nelson left Geoff Bodine as crew chief to
head the Hendrick Motorsports Research and Development area.
But, that wasn't the 'big news.' The 'big news' was that the 'Dream Team'
was about to be formed. Darrell Waltrip was leaving Junior Johnson's team.
Waltrip had won the 1985 championship and needed a fresh start after a
frustrating 1986 season.
The critics laughed when Hendrick announced the formation of a third
team in his stable. "You can't win with two, what good will three do?"
was a familiar refrain among many in the racing media. Veteran engine
builder Waddell Wilson was working for Harry Ranier's team in 1986.
Hendrick knew that Waddell built engines for Darrell when he first started.
Wilson got an offer he couldn't refuse. The 'Dream Team' was in place. As
1987 dawned, expectations were high. However, there would be a derailment.
Waddell and Darrell fought the entire year. One blamed the other for
problems with the car. In addition, Tim Richmond was unable to start the
season in the #25 Folgers car. He was in an Ohio hospital with what was
described as "double pneumonia." Veteran driver Benny Parsons was hired
and stepped into Tim's car. When
Benny talks about his career on ESPN these days, he might underrate
his abilities. But the 1972 Winston Cup champion was a great racer.
In the 1987 Daytona 500, he finished second to the
Bill Elliott juggernaut. It looked as if Hendrick Motorsports might
win its second consecutive Daytona 500, but Geoff Bodine ran out of
gas with three laps to go while leading the race.
At Riverside in November 1987, Rick Hendrick stepped behind the wheel
of the #25 car.
He started in twenty-first position
and was running in the top ten when
suspension problems put him out on lap 75. In 1988 at Riverside, Hendrick made
his second career Winston Cup start. He qualified 13th and finished 15th. He could hold
his own, no doubt about it. How many
current car owners can say they've been in a NASCAR race? Besides the
current owner-drivers, there's Richard Petty,
Cale Yarborough, and Richard Childress that head a short list that
includes Rick Hendrick.
As the 1980’s progressed, Hendrick’s automotive business grew exponentially.
He had risen to the number one position in used car sales in the country.
His racing organization was the most well-funded group on the NASCAR circuit.
When an opportunity to bring NBA basketball to the Charlotte area came
up, Rick jumped at the chance. Felix Sabates and George Shinn were
the original founders of the Charlotte Hornets basketball team.
They were later joined by Hendrick and Cy Behackle. Soon after, Shinn
bought his three partners out for complete ownership of the team.
The 1987 season would prove to be an up-and-down year for the organization.
Darrell Waltrip's team struggled through their first season with Hendrick.
Benny Parsons did an admirable job behind the wheel of the Folgers car,
but he wanted to concentrate on his broadcasting career in the near
future.
During 1987, Rick flew to Ohio several times to visit with Tim Richmond.
Richmond had been diagnosed with HIV, but couldn't tell the public because
of the stigma in those days. Has the climate changed since then in
regard to HIV? More than likely, but there is still
work to be done. Richmond felt healthy enough to return in
June and won two races that month. However, he resigned from
Hendrick Motorsports in September. His health was failing as the HIV
virus wracked his immune system. After NASCAR claimed that he failed a drug test in February 1988 (he was cleared later), Richmond sued. The suit was settled out of
court and he dropped out of sight. He died in August 1989 from AIDS; he was only 34 years old.
Chevrolet told Hendrick to sell one of his teams. They believed that
four was too many for one owner. (In the late 90’s, Ford gave
Jack Roush carte blanche to have a five car team.) Rick sold the
fourth team to Felix Sabates who needed a team for his new driver,
Kyle Petty. Gary Nelson, who had been working in the R&D department,
left to join the new Sabates team.
In 1988, the organization regrouped. Ken Schrader came in to drive the
Folgers #25 car with Harry Hyde as crew chief.
Harry helped Kenny's career that season. But, he must have wondered
what could have been if only Tim Richmond
was still around. The team seemed on the brink of greatness
with Richmond but never got the opportunity to make a
championship run after 1986. Schrader had a decent
first half, but didn't light up the track by any stretch.
However, he put on a show at Talladega in July. There were ten cars
battling for the lead on the final lap. Schrader was able to sneak
by the crowd to win the race by a few feet. At the end of 1988, Harry
Hyde quit as crew chief. The three car team left him feeling
ignored at times and he went to work for the Stavola Brothers.
Richard Broome stepped in as crew chief after Hyde left.
Ken Schrader captured the pole position for the 1989 Daytona 500 and
Darrell Waltrip, reunited with crew chief Jeff Hammond, won the race.
After 17 tries, DW won the "Great American Race" driving car 17. That
victory did more for Proctor and Gamble's Tide
than any marketing campaign could have. The 'Tide Ride'
was in victory lane at the Daytona 500 on national television.
Through the season, the organization had its share of turbulent
moments. Waddell Wilson moved from Darrell's car to become
Bodine's crew chief. It was like oil and water. At the end
of the season, Bodine fled to Junior Johnson's #11 car.
For the filming, stunt cars would be used in actual NASCAR races.
Hendrick was responsible for preparing the cars and finding drivers.
He asked Darrell Waltrip about
possible drivers for the stunt car. Waltrip had just returned from
an exhibition race in Tennessee. He raced against a local
driver who gave him all that he could handle. The local driver was
Bobby Hamilton. After a call from Hendrick, Hamilton accepted the part.
He needed a break to get into the sport and thanks to Darrell Waltrip,
he found it. Hamilton drove a Hendrick-prepared car in a few races in order to
get footage for the film. At Phoenix, Hamilton took the lead of the race.
But NASCAR wouldn't allow a movie camera car to win so they black-flagged him.
The film was released in the summer of 1990. NASCAR soon found itself
on the silver screen and new fans began gravitating to the sport. Tom
Cruise was the matinee idol star of the film.
Within a few years, NASCAR would have a Tom Cruise-like star within their
midst. The driver, in a Rick Hendrick owned car, would rewrite the record
books for years to come.
It seems like yesterday, but it was long ago. The scene was Atlanta Motor Speedway in November 1996.
Hendrick Motorsports teammates Terry Labonte and Jeff Gordon were battling for the Winston Cup title.
It would be the second championship in as many years for the organization.
Rick Hendrick was on top of the NASCAR world. Then things started to unravel; both personally
and professionally.
Rick attended North Carolina State University on a work study program
with Westinghouse and
simultaneously played professional baseball in the Pittsburgh Pirates farm
system. Though he soon realized that his future would not be in the
major leagues and began selling cars. By the time he graduated from N.C.
State, he purchased his first auto dealership. At the age of 23,
he became the youngest Chevrolet dealer in the country with his dealership in Bennettsville,
South Carolina. Through the 1970's, his automotive empire grew. Soon there were Hendrick Imports and by the 1980's,
he was one of the largest car dealers in the nation as the CEO of the Hendrick Automotive Group.
But, speed was in his blood.
All Star Racing had become Hendrick Motorsports with Rick Hendrick
the leader of the organization.
Despite running strong all year and finishing fifth in the final points
standings, the #5 Levi
Garrett Chevrolet never visited victory lane in 1985. At the
end of the 1985 season, it was announced
that Hendrick Motorsports would become a two car
team in 1986 with Bodine being joined by Tim Richmond. Hendrick had signed
Proctor and Gamble's Folgers coffee to sponsor his second team.
When the sponsored balked at the driver choice, Hendrick
said that Richmond was his driver. Rick loved his flamboyance.
Richmond would often say "Let me get at it, and I'll show
you how to win races." In time, he did.
He lived life to the fullest every day. When Jimmy Johnson
went down to Florida to deliver a car to Richmond on his yacht,
he saw firsthand how Tim loved to live on the wild side. Johnson
asked Richmond to drive him to the airport; it was a drive that
Jimmy would not soon forget. They were running late as it was,
but Tim decided to stop for coffee; at a topless coffee shop.
Finally they made it to the airport but the adventure was not over.
When a taxi cab blew a horn wanting Richmond to move from the
terminal, Tim threw the car in reverse and creamed the front
of the cab. The cab driver then tried to escape and found
Richmond chasing after him. (You might remember a similar scene
from the movie 'Days of Thunder.' More on that later) Despite the
harrowing adventure, Johnson knew that 1986 would be a good season.
After all, he thought, anyone who could drive a street car like that
could certainly terrorize the NASCAR world. He would go on to do
it in style.
During
this season, Rick Hendrick's interests shifted toward Hollywood.
"Days of Thunder," a NASCAR related film starring Tom Cruise was to
begin filming that summer.
Because of Hendrick's involvement with the script, more
than a few scenes from the film are based on actual events.
The trouble with a two-car team, convincing a veteran crew chief
to come out of retirement, the 50 lap tire test, and the 'airport
scene' where Cruise crushes the front of a cab with his rear
bumper. All inspired by actual events. There's a lot of
Tim Richmond in that film. Not literally, but figuratively.
Copyright ©1998 Jeff Gordon Online All rights reserved. Do not duplicate this text in any form without prior written permission from the author. Unauthorized duplication is a violation of United States copyright laws.
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